Vodafone has become the headline sponsor of London Fashion Week after it signed a seven-season-deal intended to make the annual event 'more accessible' to consumers.
It will be promoted through competitions and exclusive-access offers.The tie-up, which begins in February, will be a key pillar of Vodafone’s VIP loyalty programme.
‘It isn’t just a simple sponsorship exercise, it’s about giving something back to our customers,’ added Crook.
As part of its Fashion Week sponsorship, Vodafone’s customers will have an exclusive viewing platform for the shows as well as a dedicated VIP lounge. Customers will be able to win tickets to all catwalk shows at the BFC Catwalk Show Space, Somerset House.It also plans to install phone-charging facilities for those in ‘fashion’s front row’.
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